Hi, I'm Alex Rainbird - yes that’s my real name! I live in the UK and first began uploading independent music to YouTube in 2011, as a hobby while in school. Originally I did this to keep all of my favourite songs in one place, never imagining that others would find it or would enjoy the same music as me.

alexrainbirdMusic continued to grow in the following years while I was at university. Bands/artists started to submit their music directly to me, and I began to experiment with digital album releases on iTunes/Spotify and monthly compilation videos, which have since become the the cornerstone of the channel. Slowly it turned into a full-time job for both myself and my girlfriend Beth Paterson, who started working with me in 2017. We finally got married in 2024!

Together we’ve expanded alexrainbirdMusic onto Spotify/social media, partnered with some of the world’s biggest music companies and travelled all around the US/Europe to hang out with the incredible musicians that we’ve met through the channel.
We also now have our own record label and podcast, produced our own live event in 2019, and organised a virtual festival to celebrate 1 million YouTube subscribers in 2021! The journey over the last 10 years has truly been incredible.

We currently receive around 5 million YouTube views every month, and have become one of the largest indie music channels in the world with over 300 million views in total! We feel incredibly blessed to spend our days helping artists and providing a soundtrack for millions of people. Our dream is to make alexrainbirdMusic the #1 place for artists to find an audience, and for viewers to discover the finest independent music.

YouTube subscriber growth
January 2014: 1,000 subs
January 2015: 13,000 subs
January 2016: 60,000 subs
January 2017: 159,000 subs
January 2018: 354,000 subs
January 2019: 560,000 subs
January 2020: 760,000 subs
January 2021: 970,000 subs
January 2022: 1.12 million subs